Generating leads only gets you halfway there. How you work the lead, gets you across the finish line...
Recent studies have shown that converting leads is a result of 53% lead
quality and 47% the sales process. That means that lead conversion
rates are just as much a reflection of the efficiency of your sales
process, as they are the quality of your lead sources. So, what can
you do to ensure your sales team is getting their half of the job done?
We know, statistically, 48% of sales reps never follow up with a
prospect, 25% give up after the second try, 12% give up after the third
try and only 10% make more than 3 contacts! You need to have a system
in place that automates the follow-up and makes sure your reps reach
out to these leads in an efficient and timely manner.
MarketingAnd's Lead Management
system allows companies to track each lead through every step of the
conversion pipeline, so your team “never drops the baton.” Bottom
line: Get equipped with the right tools, and you’ll win the race.
LeadsCon 2010 | Las Vegas, NV
MarketingAnd, a division of Speed2Lead, Inc. (S2L) will be exhibiting at the LeadsCon West Conference February 23-24th in Las Vegas. Please stop by booth #T-77 or contact us to set-up a time to connect.