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    Don't Drop the Baton
    Sammy James - Wednesday, June 03, 2009

    Generating leads only gets you halfway there.  How you work the lead, gets you across the finish line...

    Recent studies have shown that converting leads is a result of 53% lead quality and 47% the sales process.  That means that lead conversion rates are just as much a reflection of the efficiency of your sales process, as they are the quality of your lead sources.  So, what can you do to ensure your sales team is getting their half of the job done?

    We know, statistically, 48% of sales reps never follow up with a prospect, 25% give up after the second try, 12% give up after the third try and only 10% make more than 3 contacts! You need to have a system in place that automates the follow-up and makes sure your reps reach out to these leads in an efficient and timely manner.

    MarketingAnd's Lead Management system allows companies to track each lead through every step of the conversion pipeline, so your team “never drops the baton.”  Bottom line: Get equipped with the right tools, and you’ll win the race.
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